Freelancers, satellite teams and contractors are looking for workspaces that are friendly, collaborative and familiar. Rather than showing perfectly staged offices we focused on creating a range of illustrations that capture the essence of Urban's Hub work environment in a universal and relatable way. Short playful animations gave the illustrations a sense of vibrancy and created a sense of atmosphere. A bold colour palette was chosen to further communicate the warmth and friendliness of the spaces and help to differentiate Urban Hub’s five services from one another.