Urban Hub’s new website uses functional and design elements to simplify their five services. Built on Craft CMS, we developed five distinct illustrations, each representing one of their key offerings. Each service was also associated with a unique color, allowing visitors to quickly differentiate between each type of office space. On the home page we used tabs to help visitors explore Urban Hub’s most popular services. The web copy is simple and focuses on price and team size. Throughout the site, we created a variety of interactive pages to help simplify the comparison process. On the Solutions page visitors can click through a series of tabs for a side-by-side comparison of office spaces that are suitable for small teams, large teams or freelancers. Finally, we built a customised quiz to streamline the decision-making process even further.