ABOUT US

Born in Pōneke, Ambitious Aotearoa is where big-agency experience meets boutique agility. We’ve evolved from digital specialists into a fully integrated partner for brands that like their marketing memorable and measurable. While our roots are digital, our reach spans the entire media landscape, from visual identity to media buying.  

OUR ETHOS

Be Curious

Curiosity is at the heart of great creative. Curiosity about brands, curiosity about products and curiosity about people. All successful projects start from a place of understanding. When we work together we will start with a sound brief, our client service team will often write the brief back to you (called a “reverse brief”) for you to sign off. If the project calls for it, we will engage research wherever possible to better understand your audience and their brand perceptions.

Be Endearing

Endearing is about people. When we talk about “humanistic” creative, it’s because we want to create connections that are deeper than simple brand messaging. Advertising and branding can start a conversation, but great creative keeps a conversation going. It reaches consumers on an emotionally engaging level and invites them to engage. Often when we’re discussing creative solutions with you, we’ll talk about how your audience can respond and stay involved in a longer conversation with your brand.

Be Honest

Honesty in our messaging, honest about our work. We like to be honest with you, if something is going to take longer or cost more than you expect, we try to be upfront about that so we can set reasonable expectations together. Advertising agencies talk about universal truths. There’s an old adage, “advertising will only make a bad product fail faster”, we like to think of it this way, tell your audience the truth about your product. Tell them the truth about why they should do or act in the way you want them to, tell them that interesting and truthful thing that sets your message apart from the rest.

Brand Strategy 

Brand Identity Design 

Environmental Design 

Advertising Design 

Packaging Design

Our visual solutions are built on deep insights into your brand. Design that helps you create consistency and connection. 

Creative Ideation 

Art Direction 

Copywriting

Digital Marketing

Out-Of-Home

Television

Programmatic Digital 

As champions of traditional and digital media we’re loyal to great ideas that drive actions and disrupt audiences. 

UI/UX Design 

Web Development 

Digital Marketing 

SEO & Search 

Social Media Management 

CRM & Automation

E-Commerce

If it’s digital, we can do it. We solve your user problems through a blend of functionality and thoughtful design. 

Naming 

Audience Research 

Digital Strategy 

Comms Strategy 

Consumer Journey 

Media Strategy 

Planning and Buying 

Our strategies for connecting with audiences across demographics online, offline and anywhere in the world. 

Meet The Team

Jamie

Jamie

Creative Director
Jamie is our creative lead, with experience working on brands like Coke, Audi, Nissan, AIA, Hellers, Totalspan, The Ministry of Education, Lincoln University, The Crusaders, Metlifecare, MIT, Macpac, Kathmandu, Bobux and Fonterra. Jamie's been making ads and crafting brands for almost two decades now so he knows a thing or two about how to get into the minds of consumers. A true believer in the power of the big idea, Jamie is the driving force behind our approach to "Human Creativity". A bit of a hybrid, Jamie is as comfortable wielding a pen as he is a pencil, and regularly immerses himself in design, art, copy and even the occasional piece of interactivity.
Francesca

Francesca

copywriter
Francesca is our star wordsmith, writing everything from headlines to blog articles, website copy and brand strategy. Francesca’s been with the agency for almost three years, with a background in Journalism as well as working at a digital agency in Rhode Island. She’s often engaged early on with new clients helping to craft brand essence and initial strategic thoughts. When she’s not driving a desk, Francesca likes to wildly swing a tennis racket or work on her own novel which she promises she’s going to finish.
Nate

Nate

studio coordinator

Nate helps us keep the work on track, assigning tasks and handling all sorts of odd jobs in the studio. If you don’t get your timesheets done, Nate’s the one to send you a strongly worded DM about it. Nate takes on a wide range of tasks from organising basic image and changes in client files to providing client service support when needed. He’s got a background in event management and when he’s not working on whatever task has been thrown at him in the last minute, Nate makes use of his Music Management degree in the local Wellington scene.

Art

Art

ui/ux Designer

Art is our resident design nerd and a lover of all things user related. Art's focus is on UI/UX design but dabbles in everything for brands from print collateral to brochure material, signage and advertising design. Art has a keen interest in motion design and illustration which helps when animating our web banners.

Olivia

Olivia

Roop

Roop