We chose to build a new ecommerce website using Shopify. This platform made it easy for our client to add new products and process orders on the back end. Throughout the site we used slick photography of the product to help associate the superfoods with a healthy inspirational yet attainable lifestyle. Glossy, staged food photography helped to communicate the many ways the Superfoods can be used. Product photography showed the Superfoods out of the packed, bringing attention to the whole food ingredients and breathing life into the product. We launched the new website along with the brand’s first ever print campaign in Healthy Food Guide – New Zealand’s premier healthy eating magazine with 70,000 subscribers.