Getting enough protein in your morning bowl of cereal doesn’t have to be boring. In fact, the right morning routine can set your mood for the rest of the day. With a new business name and tag line of “food that inspires” we designed a new brand focusing on how health-conscious humans can use Superfoods as a source of inspiration to fuel their day. By focusing on the concept of inspiration, the brand is accessible to a wide audience, including dedicated healthy eaters and those just beginning their wellness journey. The art direction takes inspiration from the landscape of Taranaki, where these healthy creations are made. Combined with a delicate colour palette found in a morning sunrise. Across new packaging design, logo and brand design we communicated the idea that Superfoods are an essential part of your morning me-time.