Branding & Advertising
Ingerson
Ingerson is a Wellington-based home loans and insurance broker. The company came to us for help with creating a more professional brand. In a competitive property market, they were looking for a more approachable look that would appeal to first home buyers, investors and families trying to get on the property ladder.
Art Direction & Advertising Design
Brand Design
Digital Marketing
Ingerson have a genuine care for the wellbeing and livelihood of their clients. We wanted to create a brand that captured the warmth and professionalism of their team and reflected their mission of helping their clients create wealth and keep it protected for generations to come. We started by creating a new logo mark. A spiral design in the shape of the house is reminiscent of a maze. It reflects Ingerson’s role in guiding their clients through what is often a difficult process.