LG Creative
Our client came to us for help with growing their business beyond word of mouth. We needed to develop a web solution that would increase their brand presence and help them compete in search results.
Branding Strategy
UI/UX Design
Web Design
We began with a brand essence framework to articulate the tangible and emotional benefits of the brand. This process identified a range of ways the business could differentiate themselves from their competitors including their dedication to quality materials, their industry experience and their approach to partnering with clients. The core idea for the brand messaging became ‘From Design to Sign.’ We used this essence statement as a building block for the website UI/UX and content.