Branding & Advertising
Gentle Dental
Like many of their competitors, Gentle Dental’s existing advertising focused on using perfect but generic smiles to draw attention to their services. Our client needed a visual identity that leant into their differentiating factor – that of Wellington’s gentlest dental practice.
Digital Marketing Campaign Management
Campaign Optimisation
Our aim was to create a visual identity that felt friendly and approachable while communicating the core benefits of a gentler approach to dentistry. We used an image of a patient wearing an eye mask and reclining in a dentist's chair to show that an appointment at Gentle Dental can be a relaxing experience. A hand-drawn lockup of the tagline ‘Every Smile Tells a Story’ and illustrations kept the idea playful.
The combination of slick photography and fun visuals resulted in a disruptive visual campaign that still kept the brand’s look professional. We’ve since used this art direction to promote more of their services – like the time we turned their dental hygienists into dental superheroes.
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Urban Hub - Branding & Advertising
Urban Hub
Urban Hub needed a point of difference to attract more clients to their coworking and service office space in central Wellington. With several competitors in town, including global and national chains, we needed a fresh way to attract people to their space.