Good creative isn’t just reserved for traditional media like print or television. As a digital-first agency we were able to bring smart creative ideas to CityFitness’ digital media to increase engagement. Even with an unbeatable offer (you don’t get much better than $6.99/week) the gym giant’s display ads were failing to have as much impact as they once did. We decided a new direction was needed – one that positioned CityFitness as a space for every body. New display ads featured a brighter design, photography highlighting the friendly nature of their staff and smiling, happy, real clients. With traction gaining on our new display ads, CityFitness also needed a more considered approach to their social media. Building on the ‘Fitness for Every Body’ idea we created social media calendars that centered strong creative ideas including sharing simple but effective fitness advice and the positive, inclusive spirit the new art direction developed.